One of the main challenges of game companies is the decision mechanisms in user data and product management context. Bird*, an integrated artificial intelligence based analytics and project management tool by Virtual Projects, helps us to achieve the best possible products while reducing the cost of production and operations with its automation systems.
Bird has these major features all connected to each other:
Efficient Player Data Processing
User Behavior Analysis
Personalized Content Optimization
Testing and Publishing Automation
Game Design Suggestion System
There is no direct linking between Apple App Store, Google Play Store, project management tools, game engines and corporate communication applications. Bird allows us to singularize the APIs of such platforms and enable them to communicate with each other from a single point. This integration provides an automation and improvement in manual data processing and transitions between tools and platforms, as well as ensuring that their own insider information affects each another.
The disadvantage of data collection and analytics tools in the gaming industry is that their use sometimes requires advanced engineering and know-how. Bird, on the other hand, sets up and installs all its functionality with just a simple import.
Bird's integrated operational product and project management tools does not only visualize what is happening, but also makes inferences with the data it provides through our habits. In this way, Bird, which minimizes the margin of human error, is the most important point of reference for logical decision making.
Briefly, Bird is a holistic, controlled from a single point, integrating many individual systems, eliminating the disconnection between doing business and business planning with a completely product-oriented mentality and turning it into a single phenomenon for us.